Private Lender Link (PLL) is an online directory that advertises and promotes private money mortgage lenders and real estate investment firms in the United States and Canada. This marketing generates a high volume of targeted and qualified leads. Since Private Lender Link was launched in 2010, tens of thousands of people have flocked to PLL and connected with the lenders showcased on the site. Borrowers, mortgage brokers, investors and real estate professionals continually use PLL as a powerful online resource to get deals funded. PLL’s success can be attributed to a number of factors, including…

  • Ease of Use – Users are not required to register to access the site
  • Unique – One of the few sources of reputable private lenders, mortgage funds and direct hard money lenders all in one place
  • Time Saving – Users can quickly find, compare and connect with several companies in one place rather than browse multiple sites
  • Free Information – Users see a quick snapshot of each company’s guidelines and background information
  • Deal Samples – One of the few sites that consistently publishes funded loan transaction summaries

Our office is located in Redwood City, California (Silicon Valley).

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About the Founder

Rocky Butani Private Lender Link
Rocky Butani | CalBRE #01893537

A San Francisco native, Rocky Butani (CalBRE #01893537) started his career in 1998 as a real estate marketing assistant and loan processor for Eagle Mortgage in San Mateo, California. From 2001 to 2003 he ventured off into the rapidly growing technology industry in Silicon Valley as a Tech Support Associate at Centerbeam, an IT out sourcing company in San Jose.

The years of real estate experience, coupled with his technology experience, was the inspiration that he needed to launch his own online business. Butani founded in 2002, and he sold the thriving business in 2006 to a professional photographer who appreciated the unique business model and the aesthetics of the site.  The business is still in existence today.  He also founded, a virtual tour real estate service in 2003.  In 2006 it evolved into a commercial property marketing service.

After a few years in the commercial real estate space, Butani was looking for a new direction.  While reading a commercial real estate magazine, he came across an article about private lending and was immediately intrigued.  After a year of research and connecting with a few private lenders, he found there was a need for an online resource for people to find reputable private lending companies. He launched Private Lender Link in 2010 and it’s been growing in leaps and bounds ever since.

Rocky Butani is licensed as a real estate broker by the State of California, Bureau of Real Estate, CalBRE #01893537.

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PrivateLenderLink Affiliations

California Mortgage Association – Affiliate Member
American Association of Private Lenders – Member
SJREI – Affiliate Member

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